check out JLD’s incredible exhibit at this years AD interieurs, Paris. As I am speechless I will leave it to JLD to describe and explain this luuurvely interior…however as I read this I cant help but hear the words in a sexy french accent…almost pepe le pew like?!
“The initial concept was to portray a maximum of richness and opulence, but in the most contemporary way possible. In classical decor, every millimeter has a specific treatment, finish and pattern. In this space, the accumulation of different effects provides a sense of completeness, sophistication, and lushness to the décor.”
“In this exhibit, I wanted every element of the architecture and furnishing to be excessive. The theme is ‘Imaginary Voyages’ so I created a décor that would give an extreme interpretation of the theme; nothing realistic, nothing common or anticipated, nothing ever seen before or imagined…mingling risk, audacity, and high decoration.”
“I have coined this new style ‘Contemporary Maximalism’. I wanted a real show piece, so I designed the décor as a complete artistic interior installation. I wanted the public to be able to experience an over the top interior bursting with drama and fun. The composition and scale was the key; to have mass, space, volume, shadow, light, juxtapositions, and direct dialogues between the interior architecture and furnishing.”
In general, the perspectives are completely abstract; losing sense and logical balance. The visitor senses a two-, three- or even multi-dimensional effect.
A poetic, dreamy, surrealistic décor… exactly as I intended., I had so much fun putting it all together with no limits.”